RKJ is a designer clothing label created by Dallas-native fashion designer, Ronald Keith Jones II. Recently his brand has begun to take off with celebrities like CJ LeBlanc (NCIS star) and Swaelee (from the multi-platinum group, Rae Sremmurd) wearing his pieces. In August of 2017, I began working with Ronald to develop a fresh, new logo for his brand. Using other fashion brands like Calvin Klein and Fendi as inspiration, I merged the letters R, K, J, into a simplistic, uniform design. The goal was to create a logo that fit with the sophisticated look of the brand.