This was a class project I created for S352 (Graphic Design Production). Each person in the course was assigned a name + list of menu items and tasked with branding our own conceptional food truck. Food trucks are all about food on-the-go, therefore I decided to roll with a minimalist branding style; ensuring an efficient way of communicating the brand to my customers. Throughout the semester, I made sure to provide consistency with the Sushi Lounge brand by using the same font choice, color scheme, and decorative Japanese characters.
Materials designed: Logo, Menu, Truck Vinyl Wrap, Website, Cookbook, Giftcard, Cup, Packaging