Harvest Snaps

Working at Calbee North America has without a doubt been my proudest professional achievement so far.   In the summer of 2017, I had the opportunity to work as a temporary in-house designer for Calbee's Harvest Snaps brand at their headquarters in Fairfield, CA.  They were in the process of re-branding their entire company at the time so they hired me on as additional support for their marketing department.  

Initially, my role was small and mostly designing conceptual work. However, as Paul Laubscher (Calbee's head of marketing) became increasingly confident in my design skills, my role began to be increase exponentially . Calbee had almost entirely used out-of-state agencies to meet their design needs and since I was the only designer physically in the building (providing me much easier/faster communication with the marketing team) I was given a heavy workload.   

From creating print ads for magazines, re-branding the company's business cards, developing sales sheets and promo materials used the expo shows and even designing in-store display cases that were set up in grocery stores nationally, I feel extremely blessed to have accomplished so much in my summer at Calbee.  Today, I am still happily continuing to work with them regularly as a freelancer.