The first phone pact
Straight Talk had no new news but wanted to drive affinity for the brand and spark sales during back-to-school season. Our solution was simple and brought parents and kids together in a way no competitor ever had.
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Creative Direction: Tony O’Neil, Whitney Riker, Javan Barton
Art Direction: Whitney Riker, Javan Barton
Copywriting: Whitney Riker, Bryan Meyer, Javan Barton
Graphic / Motion Design: Javan Barton